Designed the visual environments for two distinct brands operating within the same Atlanta establishment. Prime Cigars was developed as the more expressive, nightlife-driven experience, using saturated color, photography, collage, and repeated imagery to create a recognizable visual signature throughout the lounge. Prime Steakhouse took a more refined direction, using monochromatic photography, floral collage, and classic framing to establish a sophisticated dining atmosphere. Together, the two environments demonstrate how distinct visual languages can coexist within one architectural footprint while giving each experience its own identity.