MORE THAN A VOTE

“Poll Up”

Designed merchandise for LeBron James’ More Than A Vote during the 2021 Georgia Senate runoff, creating a visual language that connected voting with contemporary youth culture. The “Poll Up” concept reworked the familiar phrase “Pull Up” by crossing out “Pull” and replacing it with “Poll”—turning a simple graphic intervention into a call to action. During the pandemic, Rucker traveled to Memphis to ensure the merchandise reached LeBron in time to wear before the election, helping push the message beyond the campaign and into national press coverage.